Vision
Be a globally preferred water purifier brand, for residential applications.
Delight customers with quality products and service by setting new trends through
innovation and technology integration.
Be a responsible corporate with uncompromised commitment to environmental
protection.
Be the most preferred organisation for all its share holders.
Values
Our values are the key driving force those help us align the organisation towards customer
sensitivity and deliver beyond customer's expectation. They encompass our Culture,
Attitude, Behaviour, Action and Delivery Promise. These corporate values will thrust the
organisation to achieve sustainable heights in business in the long run.
The Culture
BlueLife is committed to achieve delivering Innovative, Unique, Quality Products and
Quality Service Excellence in our mission to our customers. We shall approach this
through continuously improving our work culture, approach and management style. We
promote trust, homogeneity and believe in delivering products and service excellence to
achieve customer delight.
The Attitude
Elegant Customization - We absorb global and home trends with curiosity and customize
our offerings with an elegant method to meet the customer’s wide range of expectations
and care for his objects like precious pearls.
The Behavior
Sensitive streamlining - With passion, integrity and responsibility we take ownership
towards organized teamwork with cost efficient, sensitive customer focus.
The Action
In all transactions we follow a disciplined chain of consecutive actions at any given time
and place to achieve the goal and to maintain customer satisfaction and value protection
and quality delivery.
The Delivery Promise
Carrying our motto as customer satisfaction and disciplined work nature, we promise to
stay ahead in reach in our product and service quality, spread across country network,
technology, automation and in being high calibre personal with responsible partners.
